The platform is rolling out a fresh option that allows them to reduce the amount of AI-created content appearing in their feeds. This move comes as the company announced that it now features in excess of 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the most rapidly expanding channels on a popular video site exclusively feature AI-generated videos. A large amount of this material is considered mass-produced AI material, a label for poor-quality, factory-style content that is typically illogical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, including digital art to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are now 1.3 billion videos on its network identified as made with AI. Overall, more than 100 m videos are added to the app daily, making AI-generated material a limited part of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the level of artificial media they view by accessing the topic control option in the app and picking “AI-generated content”. Further subjects that can already be adjusted under the tool cover politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines mandate users to identify convincing AI-generated content, and it prohibits harmful deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to help prevent users from attempting to bypass the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a two million dollar awareness program for professionals and organizations to produce educational content about ethical AI use. This program will assist educational bodies dedicated to teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid controversy over proposals to make redundant a large number of safety staff in Britain. It is planning to eliminate 439 jobs in its user protection department in London, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official clarified that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content prior to it is viewed by humans. The company stated a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is proving valuable work at speed.”
